Some days I feel so at peace with the world, and other days every last thing seems to make me want to put up my dukes against Unfairness, Injustice, or General Wrongheadedness. And once I get riled up, it's amazing how the most random things become evidence of the current conspiracy.
This time, it was aprons that set me off. Aprons seem pretty non-confrontational. In fact, aprons--be they the June Cleaver type or even the racier French maid style-- are the picture of submissive femininity. Not confrontation.
It was the Chronicle Style Section that got me worked up. They did a nice story, dateline Shiner, Texas, about aprons. How they are so simultaneously retro-nouveau-oh-so-chic these days. And they went on to talk about Virginia Helweg, a lovely lady with a large collection. A collection that she just started because she likes aprons, not because anyone else told her that they were cool. Then they brought in the big guns--the Apron Expert, EllynAnne.
What entitles the Apron Expert to her capital letters? Her collection and knowledge, of course, and her published book. This is when my hackles started rising up, like hungry villi after a home-cooked meal. Because experience has predisposed me to think that when the Houston paper mentions a book, quotes an expert, or has something they feel is worth mentioning either above the fold or in the back 40, chances are it's something or somebody from somewhere else.
H'town rocks. My favorite tune to sing or dance to is that this town has got an open, can-do, creative, no-brow, deep-in-the-heart spirit that can't be found anywhere else. It really chaps me when people who say they love this place feel they need to start out with the disclaimer: "well, its so ugly, but..."; or, "well, it's not Aspen, or the East Coast, or Paris/London/Biarritz, but...."
But nothing. It is enough for it to be Houston. And those of us who claim to love it need to embrace it for how it is, not in spite of what it is not. We can admire other towns' windswept beaches, miracle miles and neon lights and remain non-apologetically enthusiastic about what we have right here, right now, in this fun, funky, funny, fab Bayou City.
I'm by no means advocating provincialism, jingoism, or even Houstonism. I'm patently anti-ism. I just think it's time for this awesome town to stop with the Marx Brothers "I'd never be in a club that would have me" attitude. It is time for Houston to say it rocks--in a completely straightforward, unaffected, but powerful way that would be so appropriate to its unique charm. It is time for the Houston paper to stop thinking that all the culture news that's fit to print--be it about aprons or art shows, books or bands--comes from Somewhere Else. We're in the throes of an eat/pray/love/buy local movement, and it's not just a Central Market marketing campaign: Houston is totally worth it.
So why did an innocent, and actually interesting apron article get me up on my Houston soapbox? I felt left out, of course. We have a perfectly darling cookbook author, Marie Hejl, who happens to make beautiful aprons. In fact, Marie was making and selling them on little backwater shows like Martha Stewart long before aprons went mainstream chic. And there was no mention of her beautiful cookbook or her aprons in this article. And it would have been such a good fit. So local. So 2010.
If you build it, they will come. I believe that. If you publish books in Houston--instead of in standard places like New York or Boston or California--they will come. And, they have: the reception our homegrown books have received has been exciting and rewarding, for us at Bright Sky and for our wonderful authors.
But like the girl next door waiting for the phone to ring, I keep opening the hometown news, waiting for them to be excited about the books being published right here--Texas voices, H'town voices, local voices. And every time, it's the book from somewhere else that turns their eye. It's such a Taylor Swift song.
So the apron article just hit a nerve. You want aprons? Cutting edge social media? Nationally renown wellness experts? Baseball heroes? More barbecue than you ever dreamed of? Look no further. It's all in H'town. Right here, right now.
And chances are, if it's here, we're publishing a book about it. We'd be happy to tell you about it, or introduce you to the author, or send you a review copy.
Just give us a call.
Too many people overvalue what they are not and undervalue what they are.
~Malcolm Forbes